Day: February 23, 2020

‘The Queen of Spanish Harlem’ puts her growth as an artist on full display with the video release on Friday, February 11th.

American rapper, singer and songwriter, Lumidee announced today the release of her music video for ‘Fria’ the hit single from her latest and third official studio album titled ‘10 13.’ Displaying her maturity and growth as an artist, her look and sound still reflect her given nickname as “The Queen of Spanish Harlem” but its clear Lumidee is now entering a new era of her career. The video will be released on Friday, February 11th and can be found here.

The music video for ‘Fria’ was directed by Chems and produced by Ibra-Heem, the same producer who oversaw the production of ‘10 13.’ Social media influencer, entrepreneur, and makeup artist, Loco Ninja makes an appearance throughout and is partnering with Lumidee for fan giveaways in honor of the ‘Fria’ video drop. All set makeup was done by the talented influencer and makeup artist, glambykiki.

Afte catapulting her career in 2003 with the chart topping hit ‘Never Leave You (Uh OH),’ Lumidee has gone on to record two more studio albums, work with top music icons like Pitbull, and is credited on hit-singles like Justin Bieber and DJ Snake’s ‘Let Me Love You.’ ‘10 13’ was released in 2021 and has since solidified Lumidee’s ability to shift culture and pay homage to the culture of Urban Latinos.

Watch Lumidee’s latest music video, “Fria,” below.

Watch IV4’s “Can’t Find Love In LA” video here.

Today, Los Angeles-based alternative singer, songwriter, and model IV4 drops her debut mixtape, Get Rich & Cry Trying on The Wasted Youth/Warner Records. Listen HERE. A versatile set of songs that explores the trials and triumphs of a young lover and creator, IV4’s latest offering is a shimmering reflection of the artist herself.

The focus track “Can’t Find Love in L.A,” finds IV4 aching for intimacy over glossy pop&B that sounds like a summer soundtrack. In the cinematic video directed by Austin McCraken, she references “Kill Bill” and slays any man who gets in her way. Watch it HERE. Her songs pack plenty of attitude with a side of sass, but IV4 feels like “Bloom,” embodies her emotional state. “Bloom speaks to who I am as a new artist, a creative and how I feel about dropping my first project,” IV says. “‘Bloom’ is an ode to ‘ Get Rich & Cry Trying.”

IV4 shifts gears with ease, from intentionally cold-hearted flexes dressed up as sensual R&B to introspective forays into her emotional depth set to bouncing drums and bass. Throughout, there’s the push and pull of independence and infatuation. Previous tease “Only Fans” breathes and swirls with ambient desire. And lest we forget, there’s “Stroke,” where IV4 plays off of the honeyed vocals of Chicago R&B star Jeremih, emoting over a blown out beat and intoxicating melody.

Get Rich & Cry Tryingis IV4’s latest project since signing to Warner Records. Over the course of 2021, she strategically dropped visionary singles from this new mixtape—each one demonstrating a new side to her sound. Previously released singles “Work 2 Hard,” and the dreamy R&B explored on “Swimming,” featuring Trippie Redd. IV4 was discovered in 2018 after posting her first song, “Because of Me,” produced by Smash David and SkipOnDaBeat, on social media and earning tens of thousands of views. With projects like Get Rich & Cry Trying, IV4 proves that she’s set on continuing to evolve, packing every release full of her thoughtful emotions, unmistakable sense of cool, and unforgettable imagery.

Stream IV4’s latest project, Get Rich & Cry Trying, below.