It’s no secret that Atlanta produces some of the best hip-hop artists in the nation. And rapper BLO is no exception. BLO, (@lilhot_5) is an artist to watch and he already has a dedicated fanbase after just a few short years in the game. In fact, he’s the most authentic he’s ever been in his deeply personal new album, Soon. The project is a 19-track testament to resilience, growth, and the belief in a brighter future.
Raised amidst Atlanta’s rich musical culture, his sound is steeped in the culture that shaped him. But he doesn’t look like what he’s been through. Moreover, he’s had a bunch of challenges that truly defined his sound. Those challenges include time spent incarcerated, an experience that could have broken him but instead became essential for his creativity. “Being incarcerated gave me the drive to go harder with my music,” he shares with Remixd Magazine. “It opened my eyes and made me look at the streets differently.” Remarkably, his connection with fans only grew stronger during this time, fueling his determination to create more music.
That journey of transformation lies at the heart of Soon. The album title carries weight both personal and symbolic. “A change is SOON to come,” BLO explains, summing up a theme that resonates throughout the project. One standout track, “Hole Again,” talks about the emotional toll of 90 days in solitary confinement, dealing with loss and isolation. Yet, even in the darkest moments, BLO’s music carries hope.
“I’m not the person I was before I started music,” he admits. “Hopefully, my hurt and pain can show the next person to keep going. It all gets better.”
BLO’s ability to turn pain into purpose is one reason his music resonates so deeply.
With Soon, BLO is setting the stage for his next chapter. “Personally, I hope to accomplish peace of mind and freedom. Musically, I just want to keep growing,” he says. That growth is already evident in his work, which blends raw honesty with a powerful energy that keeps fans coming back.
The message is simple yet clear; Better days are always just around the corner.
Soon is streaming now on all platforms. Listen to it HERE.
