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New Music Friday: The best new songs that dropped this week

Every week, you can expect our best new songs to inspire, uplift, and, most importantly, be certified hits. From Jack Harlow‘s “They Don’t Love It” to DeJ Loaf‘s “100 Million”, our picks will show you how the price of success often comes with sacrifice and hard work. Read Natalee Gilbert‘s picks below:

Jack Harlow – “They Don’t Love It”

Putting his wordplay on cruise control, Jack Harlow rides the beat with ease via “They Don’t Love It.” This newest record can be found on his third LP, Jackman. The renovated golden hip-hop beat finds the “WHATS POPPIN” hitmaker making it known that he’s “strivin’ to be the most dominant.” His list of accomplishments and natural gift of rapping makes Harlow a credible MC. “They Don’t Love It” also highlights the Kentucky artists’ ever-growing mentality. Talking about himself in the third person, Jack Harlow proclaims, “They don’t study, doin’ work to get ahead like him.” 

AKTHESAVIOR & Zombie Juice – “Trials & Tribulations” 

The two well-versed MCs endure the rough patches to come and sew up plans of ultimate ascension in “Trials & Tribulations.” Leading their rhymes with transparency, AKTHESAVIOR & Zombie open up about their innermost thoughts. AKTHESAVIOR speaks about being the early bird who eats the worm. His perseverance bleeds through each bar, showing that AKTHESAVIOR effortlessly builds his own empire. Commanding attention to the second verse is Zombie Juice, who embodies what it means to have grit and determination. Adapting to a more healing flow instead of his signature animated one, the Brooklyn-bred MC reflects on his son’s growth, the guilt of not calling a loved one before they passed away, and how he deals with haters. One standout lyric goes, “The mind need rest, but I leave that for when I go/I build each nest in the city I call my home.” 

EEM TRIPLIN – “TELL ME I’M RIGHT”

Sharing a bittersweet take on it being the right person but wrong time, EEM TRIPLIN’s “TELL ME I’M RIGHT” finds the “JUST FRIENDS” chart-topper with a clean delivery on a dreamy space trap beat. But, before settling down, EEM TRIPLIN wants to keep applying pressure in the hip-hop game. While embarking on the perks of fame, he slides in a slight flex. “Louie V for my bag got the guap in it/I be sleeping on hits, I ain’t droppin’ yet/She the one that I want, I ain’t got it yet/Will you hold this shit down ’til I make it baby?” he spits. Listeners can expect his EP, Still, to drop very soon. 

DD Osama – “Who I Am”

Combining Lloyd’s “TRU” with drill arrangements, DD Osama’s “Who I Am” finds the burgeoning rapper professing his truer feelings about a woman who’s one of a kind. The song is about catching a vibe with someone you have a deep connection with. Although they are friends, DD Osama knows they can be something more. The “Upnow” hitmaker elaborates on his sentiments and takes it up a notch by illustrating how their relationship can blossom into something so beautiful. He delivers these sentimental bars in a swift cadence. “She my wife, but she act like a friend,” he spits. “But she know the real vibe when it’s just me and her/She is my queen, and she says that I am him.” 

BELLA DOSE – “(MAN)IFEST “

Conjuring elements of Afrobeat and Latin, BELLA DOSE sings about creating a foreseeable future with their better half. “(MAN)IFEST,” at its core, focuses on believing in the dreams you seek and them becoming realistic. The Miami-based duo tie in Spanish and English, ensuring the message is universal for all listeners. With themes of love and optimism in the mix, “(MAN)IFEST” encourages lovers to go after what they want. Currently, they’re on their “Sorry Papi” tour. They’ll be touring through New York, Chicago, Kentucky, Indianapolis, Tennessee, Florida, and South Carolina. 

DeJ Loaf – “100 Million”

DeJ Loaf answers fans’ burning questions about her hiatus before affirming that she’s the ultimate rap innovator in “100 Million.” Dropping substantial wordplay over a gospel-inspired hip-hop beat, the rapstress exhibits what it means to be a go-getter. Elsewhere DeJ Loaf thinks back on loved ones who left too soon, betrayal, and how time has a way of moving fast. She delivers, “I would’ve given everything you needed/It was my diary, Alicia Keys, it’s okay for gangstas to cry or drop a tear or two, I lost so many loved ones, know I miss you.” DeJ Loaf’s new song comes on the heels of “Pop Out,” “Harpo (Who Dis Woman),” “Kap N Gown,” “Play My Part,” “Breaking Chains,” “Bad Girl, Bad Things,” and “Melodies From Heaven.”

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