Eastside Golf, the trailblazing lifestyle brand bridging golf and hip-hop, has teamed up with Rolling Loud, the world’s premier hip-hop festival, to create a groundbreaking partnership for Rolling Loud Miami 2024. Together, they’re hosting The Rolling Loud Invitational Presented by Eastside Golf, a celebrity pro-am golf tournament on December 12 at South Florida’s renowned Turnberry Resort & Golf Course. The event promises an exciting day of music, golf, and philanthropy, with proceeds going to Miami Gardens schools and national HBCU golf programs. Top finishers from Eastside Golf’s collegiate tournament will also compete and enjoy a VIP experience at Rolling Loud Miami, taking place from December 13-15 at Hard Rock Stadium.
“Golf and hip-hop used to feel like totally different worlds, but over the years, they’ve come together in some incredible ways,” said Rolling Loud co-founders Matt Zingler and Tariq Cherif. “With this partnership, we’re excited to show how golf can resonate with a younger, more diverse crowd, opening doors for the next generation.”
This partnership is more than a day on the field. It brings golf to Rolling Loud’s main stage with a co-branded merchandise line and an interactive golf experience for festival-goers. Eastside Golf founder Olajuwon Ajanaku emphasized the movement’s significance, stating, “Music videos, lyrics, and social media posts have featured golf imagery, highlighting the game’s growing influence in the hip-hop community. Partnering with Rolling Loud enables us to physically showcase the natural fit between golf and hip-hop to a broader audience and continue our efforts to bring more people into the game.”
Rolling Loud and Eastside Golf team up
For Eastside Golf, co-founded by Ajanaku and Earl Cooper in 2019, this partnership reflects their mission to make golf more inclusive and culturally relevant. Known for their iconic Swingman logo featuring a Black man in jeans and a Cuban link chain, Eastside Golf’s fresh perspective has attracted support from hip-hop heavyweights like DJ Khaled, Fabolous, and Jeezy. With partnerships spanning major brands such as Jordan, the NBA, and Bridgestone, the brand has become a powerful force in shifting golf’s image.
The collaboration also marks a highlight in Rolling Loud’s 10-year celebration. Since its start in 2015, the festival has grown into an influential platform for hip-hop’s biggest stars and rising talents. Rolling Loud’s expanding media, merchandising, and innovative digital presence make it an ideal partner for Eastside Golf’s vision to connect with diverse audiences, bringing fresh energy and authenticity to both hip-hop and golf. Stay tuned for more updates as Rolling Loud Miami 2024 approaches, where hip-hop and golf will make history together.
