Memphis rapper Finesse2Tymes is making a bold statement ahead of his upcoming project, Art of War, dropping next week. His new single, Hard to Believe, out tomorrow, comes with an equally explosive video directed by Rodney Pinz. True to its name, the visual takes the theme of war to a new level, featuring Finesse rolling through in a WWII-era tank.
In a jaw-dropping moment, the rapper uses the tank to crush a car. He delivers a literal smash hit while metaphorically asserting his dominance. As flames engulf the wreckage, Finesse delivers fiery bars over hard-hitting Southern trap drums. Moreover, he addresses those who turned their backs on him after his rise to fame. “Seem like everybody love me when I first started rappin’ / Ran up a lil’ money, I got a lil’ famous / Things changed, didn’t claim him, I’m the one who left him hangin’,” he spits. Reflecting on loyalty and betrayal in his signature gritty style.
The “Hard to Believe” video is more than just a spectacle. Moreover, it’s a fitting prelude to Art of War, which promises to be a battle-ready project both lyrically and thematically. Known for his unfiltered storytelling and Southern trap influence, Finesse2Tymes is set to deliver a project that captures the intensity and resilience of his journey.
With “Hard to Believe,” Finesse continues to solidify his place as one of Memphis’ most dynamic voices. Get ready for an album that’s sure to bring the heat when it drops next week. Check out the “Hard To Believe” official video below.
