“Unlike many of its competitors, Floor 13 remains dedicated to artist development and providing independent musicians with the tools they need to succeed on their own terms.”
In an era where traditional record labels are increasingly abandoning artist development in favor of chasing fleeting trends, Floor 13 Distribution emerges as a transformative force in the music industry. Layoffs and shifting metrics continue to reshape the landscape. However, this company offers a refreshing alternative by empowering individuals and redefining what it means to nurture talent.
Floor 13 has reinvented the role of the A&R (Artists and Repertoire) representative. Turning it into an accessible opportunity for anyone passionate about music. The platform operates much like Uber, democratizing the industry by allowing anyone with a smartphone to become an A&R partner. This innovative approach means that music enthusiasts, regardless of their geographic location or professional background, can now have a hand in discovering and developing new talent.
What sets Floor 13 apart is its team of seasoned industry veterans who have transitioned from traditional roles in major music companies to join this pioneering venture. These experts have previously helped build the careers of some of music’s biggest names. Thus, they bring a wealth of knowledge and a fresh perspective to the company. Their collective experience and dissatisfaction with the industry’s outdated practices have fueled their commitment to creating a more equitable and effective model.
What makes Floor 13 different
As an A&R partner, you’re not merely scouting for talent. Instead, you’re actively involved in nurturing it, according to the company. The platform provides robust support through top-tier marketing, social media, and playlist placement strategies. Floor 13’s meticulous data and analytics ensure that every focus remains on what truly matters, building a successful artist career. Additionally, Floor 13 offers investment opportunities to scale up the artist’s growth, including private funding options. All while maintaining the artist’s approval and involvement.
One of the most compelling aspects of Floor 13 is its royalty-sharing model. A&Rs earn a share of royalties for the life of the deal. Thus, positioning them as crucial project managers and vital links between the artist and the company. According to the company, there’s no limit to the number of artists one can sign. And Floor 13’s comprehensive support system ensures that each artist’s journey is carefully managed. When the time comes for an artist to transition to a major label or attract further investment, Floor 13 facilitates this process seamlessly.
Beyond distribution, Floor 13 offers a full suite of services, including sync opportunities, branding, catalog growth, and sales. With a marketing team that has worked with high-profile artists like Miley Cyrus, Lil Nas X, and Ice Spice, Floor 13 is well-equipped to propel artist’s career to new heights.
In summary, Floor 13 Distribution is rewriting the rules of artist development and A&R. By fostering an environment that values genuine passion and strategic support, it is reshaping the music industry in a way that is fair, innovative, and deeply connected to the essence of artistic growth.
