An innovative collaboration that crosses barriers between city transportation and the pulsating heart of New York’s music culture has come! The Metropolitan Transportation Authority (MTA) has released a limited edition MetroCard starring Bronx-born rap sensation Ice Spice. This initiative put Spice further on the map by paying homage to the “Gimme A Light” rising rhymer. But also recognizes the link between New York’s cultural landscape and the public transportation system.
Big Bronx energy bustling through the train system
Ice Spice’s sudden climb to stardom amazed listeners all across the world. As many may know, her identity is deeply rooted in the borough of BX where she was born and raised. The rhythms and rhymes of The Bronx ring true throughout her music. From the gritty verses of her 2021 remix “No Clarity” to the vibrant scenes shown in her “Deli” music video, set in the heart of her hometown’s local bodega. Ice Spice’s authentic artistry and representation of urban life, along with her unshakable love for her home city, makes her the perfect artist to do so. Bridging the gap between New York’s music scene and the everyday commute of its commuters.
The limited edition MetroCards showcase the artist in a striking pose slated as her signature style. Covered in a chic Versace baby tee and sleek leather shorts. Embodying the elegance and grit that New York is known for. This limited edition release resulted from a creative collaboration with Capitol Records. In doing so, it guarantees that only 50,000 lucky fans and everyday commuters the ability to possess a piece of history.
Spice up your subway experience
The special MetroCards are available at select stations that are symbolic of the New York Subway experience. Including, Fordham Rd for the 4 and B/D trains, a nod to Ice Spice’s Bronx roots; 34th-Penn Station for the A/C/E lines, capturing the bustling heart of the city; and the iconic Times Square station, a symbol of New York’s ever-lasting appeal.
This creative campaign comes on the heels of the MTA’s August celebration of hip-hop’s 50th anniversary. Which included MetroCards with the likenesses of iconic New York-born rappers such as: LL Cool J, Rakim, Cam’ron, and Pop Smoke. The choice to recognize Ice Spice with her metro card came shortly after the announcement of her highly anticipated debut album, Y2K. It highlights her growing impact and the broader recognition of hip-hop’s significance in New York’s cultural identity.
In fact, for music lovers and New York natives, the Ice Spice MetroCard provides a concrete connection to the city’s vibrant musical heritage. It’s a collector’s item that crosses generations. Inviting riders to ride, but also to be a part of a celebration for New York’s unmatched contribution to the arts. Aside from the transportation benefit, this MetroCard serves as a moment in time when music and city life merge in unexpected ways.
Ice Spice and MTA bring it back to the boroughs
For those fortunate enough to secure one of these limited edition MetroCards, it serves as more than a ticket for traveling around the city. It is a passport to the heart of New York’s musical spirit. An invitation to get involved in the ongoing story that music and the city tell together. For Ice Spice, it’s a fitting tribute to her breakout influence on the music scene. In addition to her lifelong love affair with the city that never sleeps. Have you copped yours yet? Lastly, let us know here at REMIXD Magazine in the comments!
