For those unacquainted with the sonic world of 100Fold, it’s time to dive into a musical journey that defies norms and embraces the eclectic. The eight-person collective, hailing from various corners of the United States, brings a fusion of distinct sounds, live instrumentation, and a creative ethos that sets them apart. In a recent interview with Remixd Magazine, the group shared insights into their origins, inspirations, and their exciting new release, “Gary Payton.”
The name 100Fold isn’t just a catchy moniker; it stems from the biblical theme of reaping what you sow, a notion deeply embedded in the group’s ethos. “Originating as a mindset of investing in each other and multiplying growth, 100Fold evolved during the pandemic as this group of artists met online for weekly beat battles and production breakdowns,” they told Remixd Magazine. Moreover, the group’s weekly beat battles and production breakdowns created a culture of sharing knowledge and encouraging artistic development.
However, this collaborative spirit paved the way for their debut project, “GERM!,” released in February 2023. A collection of vibrant songs, “GERM!” showcased the unique chemistry within the group, blending live musicianship with left-field production.
Describing 100Fold’s sound
Describing their sound as “distinctive flows, personable/quirky sound selections, and ambitious song structures,” 100Fold aims to evoke different emotional responses with each track. Live instrumentation, combined with unconventional production choices, gives each song a unique personality, offering listeners a varied and immersive experience. Moreover, the collective’s passion for music is deeply rooted in seeing ideas through to completion. The adrenaline rush, coupled with a form of therapeutic release, motivates them to express emotions that might be challenging to convey in everyday conversations. Influences ranging from Frank Ocean and Hiatus Kaiyote to Tyler the Creator and Kanye West contribute to their diverse and polished sound.
Furthermore, their latest single, “Gary Payton,” pays homage to the iconic NBA player, channeling his relentless energy and tenacity. Featuring Texas artist BBY KODIE, known for collaborations with Lil Yachty, the song seamlessly intertwines gritty styles, trap production, and live strings, creating a cinematic orchestral soundscape.
“We were intentional about the amount of bass we put on this song, so we want this song to be a hit during performances,” they shared about “Gary Payton.”
In addition, as 2024 unfolds, 100Fold is gearing up for new releases with a rotating cast of collaborators. Their infectious energy and commitment to pushing boundaries promise exciting soundscapes in each upcoming track. The group encourages fans to support “Gary Payton” while anticipating the dynamic sounds they’ll be showcasing in the months ahead.
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