When you’re balling out like Jacques Laine, you find yourself reaping the rewards of getting “Sponsored” because you’re poppin’. Leverage becomes currency, and that’s exactly what the NY-bred rapper understands as he gains traction with his latest single. For a rising artist, Jacques carries a delivery that’s too powerful to overlook. From beginning to end, Jacques commands attention as he delivers a strong verse that matches the adrenaline created from the horn-powered instrumental. His bars boosting his own ambitious manifestations epitomize the success he seeks and matches the song’s tone perfectly. The “Piano Riff” spitter also collaborates with Kai Ca$h for the closing verse.
The triumphant track is a result of his recent contributions to a Nike and Foot Locker campaign he’s working on. “It was my first official brand campaign as an artist and it gave me a lot of energy and enthusiasm which you can feel throughout the song”. It’s a personal accomplishment for Jacques Laine, who remembers the two sneaker giants playing a role in his childhood. “As kids, Nike has always been a brand that we all sported in New York. Being part of a campaign with such a beloved brand makes me feel like I just signed an endorsement/sponsorship deal. Hence the end of the hook: ‘feelin all sponsored and shit’”.
The song is also a moment for Jacques because of him being able to display his versatility. As he natural as he sounds on the record, it’s a step away from his usual sound. Most of her prior offerings have favored more introspective lyrics. I tend to dive into pretty deep topics in my music but this was a chance to break away from that and have more fun with the music.” Whether in or out his comfort zone, his flow and song presence always enables him to stand out on tracks.
