Atlanta rapper JID has released the official music video for fan favorite track “Money.” Creative produced by JID and directed by Chad Tennies and Mac Grant, the video is a short that follows two brothers as they spend the day together in the city of Atlanta, GA. An ode to latchkey kids everywhere, the visual ends in a heartbreaking scene that serves as a nod back to the heart wrenching lyrics JID raps over the bright choral laden track.
ICYMI: Watch JID’s incredible performance on NPR’s Tiny Desk, watch below:
The Forever Story is JID’s third studio album and his most personal project yet. Lauded as “ambitious” (Pitchfork) and one of the week’s best releases (NPR, Complex, Pitchfork, FADER and more), the album has been heralded as one of the year’s best rap albums (GQ, One37PM). Acting as a prequel, each track on the album acts as a chapter in the origin story of JID — a collegiate football athlete turned rapper. The critically acclaimed album is a 15-track project ladened with evocative storytelling and head swiveling lyricism backed against addicting beats and sample chops; executive produced by longtime collaborator, Christo. It features a slew of special guests including rap luminaries Yasiin Bey, Lil Wayne, 21 Savage and collaborators Lil Durk, EARTHGANG, Kenny Mason, Ari Lennox and many more helping to anchor the project.
Watch the “Money” visuals below:
