Joe West’s (@neighborhoodomar) recent music video for his track “I’m Him” has been hailed as a “visual banger” by the artist himself, and it doesn’t take long to understand why. The video, directed by the talented Reilly Balcom, goes beyond the captivating beats and thunderous drums. It’s the way West effortlessly commands the frames with his ease, confidence, and charisma that truly sets this clip apart. Each shot and moment is dominated by the presence of a star.
Get to know Joe West
West’s self-assured demeanor is backed by his exceptional musical abilities. His voice leaps from the speakers, equally comfortable on club tracks, radio songs, and street-corner hip-hop. As a sharp and clever lyricist, he effortlessly weaves memorable phrases with an effortless wit. However, West is not just an artist with talent; he’s a musician on a mission. In “Him,” he aims to re-center rap music, returning it to its roots in the northern neighborhoods of New York City.
The track “I’m Him” itself is a fireball of energy, riding in on a slamming snare and a rubbery double bass groove. With a fiery chorus that seamlessly transitions midway, the song wraps up neatly in a tight three-minute package. The producers skillfully create ample space for Joe West to establish his identity and demand attention through his verses. He emerges as the emissary, representing a revitalized New York that is fully awake and aware. The music simultaneously evokes the jazz-rap of the Golden Age and the raw energy of street rap in the present moment.
Artistic Direction And Storytelling
The “I’m Him” video showcases the beauty of New York City. Featuring a stunning amalgamation of leafy Harlem streets, towering stoops, vibrant basketball courts, graffitied intersections, and elegant brownstones. With such picturesque scenery, West needs only to show up and deliver his verses with conviction and exuberance to capture attention. Reilly Balcom’s clever choreography further enhances these scenes! Whether it’s a group of synchronized nodding kids or the rapper delivering verses through a magnifying glass. Even the apartment scenes are rich with eye-catching detail and brilliant color. These artists understand that when you possess such exceptional talent, no moment or image can be wasted.
For the latest updates from Joe West, be sure to follow him on socials.
@neighborhoodomar on Instagram, @JoeWickedWest on Twitter, or @goodkidwest95 on TikTok. Experience the mastery of Joe West’s “Him” music video, where artistic dominance and captivating visuals converge to leave a lasting impression on viewers.
