The Only Way is a dynamic group of artists spanning music, writing, and visual arts. The collective is pushing boundaries in the alternative hip-hop scene with the release of their latest music video, “NMP,” which stands for “Not My Problem.” The visual, which serves as one of the first singles from The Only Way’s upcoming project Dream Blunt Rotation, takes heavy inspiration from the iconic intro of King of the Hill while still maintaining the collective’s unique creative identity.
The Only Way has been steadily building momentum, and “NMP” is yet another testament to their genre-defying approach. Featuring Mila Bucks and Bohemian Lonely, the track delivers an infectious energy, blending raw lyricism with a free-spirited, off-kilter production style. The video, meanwhile, is just as engaging. Capturing the group’s chemistry and artistic vision with an effortlessly cool and nostalgic aesthetic. Cameos from fellow The Only Way members Jelani Imani, Lucid Luc, Alli Cat, Tyrone Shivers, and Qi add a communal feel, reinforcing the collective’s message of collaboration and creativity.
Be On The Lookout For More Music From The Only Way
Jelani Imani, who hails from Morrow and Rex—just south of Atlanta—has consistently drawn inspiration from a mix of musical influences, ranging from Prince and Tupac to Odd Future, Kendrick Lamar, and Nirvana. Moreover, that wide-ranging influence is evident in “NMP,” which defies easy categorization. They pull elements from hip-hop, punk, and alternative sounds to craft something entirely its own.
As anticipation builds for Dream Blunt Rotation, “NMP” sets the tone for what’s to come. Moreover, it seems like it will be a project that’s bound to challenge conventions. Furthermore, the music has potential to establish this group as a force to be reckoned with in the indie music space. With a DIY ethos and an unfiltered creative vision, Jelani and his crew are proving that the only way forward is their way.
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Check out the music video below.
