In an unexpected yet wildly exciting collaboration, music producer Mustard is joining forces with Heinz, the iconic mustard condiment brand, to create something truly special. A limited-edition sauce dubbed “Mustard x Mustard.” The partnership was unveiled during the 2025 Grammys, where Heinz announced the drop in a commercial that has fans buzzing. The new flavor, teased as a remix of sorts, promises to deliver the same creativity and energy Mustard brings to his music.
Mustard, best known for his distinct beats in the hip-hop world, explained that this project is deeply personal. “Cooking and grilling is a huge part of my life,” he said in a statement. “I’ve been using Heinz since I was a kid, so partnering with them is something I’ve always wanted to do.” The producer’s passion for grilling and his love for Heinz made this collaboration a natural fit.
Mustard is teaming up with Heinz
Todd Kaplan, Chief Marketing Officer for Kraft Heinz, echoed that sentiment. In fact, he highlighted how Mustard’s energy mirrors the brand’s commitment to quality. “Much like Heinz, Mustard goes all in when he creates something to put out into the world,” Kaplan said. The resulting collaboration promises to be a hit for fans of both the artist and the condiment, combining Mustard’s unique flair with Heinz’s trusted flavor.
The timing of the collaboration is also significant. Last year, Mustard’s name became a viral sensation thanks to Kendrick Lamar’s shout-out in the track “TV Off.” The shout-out, which features Lamar’s iconic “Mustaaaaaard!” cry, quickly turned into a meme. Further cementing the producer’s place in pop culture. However, now Mustard is taking that momentum and channeling it into this unexpected, flavorful partnership.
For fans eager to get their hands on this exclusive creation, Heinz’s website promises a drop “soon,” making it a must-watch for anyone interested in the intersection of music and food. Stay tuned. Mustard’s next hit may just come in a bottle.
