Be honest, Pusha T making a diss track for an Arby’s commercial wasn’t on your bingo card for 2022. But here we are. The Virginia rapper and fast-food giant teamed up to release a new commercial for their new spicy fish sandwich. Instead of using their trademark narrator, Arby’s relies on Push to deliver an accompanying verse for it. For the restaurants for always having “the meats”, Arby’s and Pusha make it clear that they have plenty of beef for their competitor: McDonald’s.
The seventy-five second clip revolves around a fishing vessel at sea and a menacing background instrumental. Immediately, Pusha comes in and begins his rant against Mickey D’s as he takes shots directly at their Filet-O-Fish sandwich. Every line is a dig at taste, look, and shape of the McDonald’s sandwich with any (well, just one) of his usual references.
“I’m the reason the whole world love it, but now I gotta crush it,
Filet-O-Fish is *** and you should be disgusted
How dare you sell a square fish, asking us to trust it
A half slice of cheese, Mickey D’s on a budget?”
The collab isn’t surprising, given their long-time relationship dating back to Pusha making Arby’s original jingle. What’s startling are the aggressive digs that the rapper makes towards his former partner, McDonald’s. Before working with Arby’s, Push and his brother famously worked on the iconic “I’m lovin it” jingle. To this day, it’s the longest-running jingle in McDonald’s 82-year history. When asked about it, he became inspired to make the commercial after being ‘severly underpaid’ by McDonald’s.
“I am solely responsible for the ’I’m Lovin‘ It’ swag and the jingle of that company. That’s just real. I am the reason. Now I gotta crush it.” – Pusha T in a Rolling Stone interview
It also looks like it’ll turn out to be a nice payday for Pusha. The rapper has made it clear that unlike the McDonald’s jingle, the proceeds from this commercial goes directly in his pockets. The chance at getting even with the company you used to work with AND getting paid for it: priceless. If he keeps it up, we may get a We Have the Meats EP out of it.
