From spicy chips to noodles and lemonades, Rap Snacks has become a recognizable snack on convenience store shelves nationwide. With various rappers appearing on each package, the colorful designs and flavors are eye-catching. For the company’s CEO James Lindsay, the brand’s impact extends far beyond satisfying unique cravings for hip-hop fans. The products are engrained in music culture.
“Authenticity is what hip-hop is all about. It’s about having a voice but also contributing to the culture. And how you contribute to that is by being yourself,” he shares. As an avid fan of the genre, the businessman continues to provide a platform to spotlight artists. The company celebrated the 50th anniversary of hip-hop last month hosting its inaugural DISRUPT Summit with appearances from Moneybagg Yo, Rick Ross, Romeo Miller, Master P, and E-40. Lindsay shared a stage with other industry professionals showing appreciation for the culture.
While the genre has garnered mainstream popularity, there’s still endless potential. Lindsay shares his thoughts on the state of hip-hop, “I want these artists to spread their wings and not be one dimensional in music. I want people to be able to see these artists in a different light. They are more versatile than just making records. It’s all about brand awareness.” With its evolution, the rap scene has become a pivotal part of American culture. Rappers have the opportunity to become entrepreneurs, philanthropists, and successful moguls.
The snack company effectively combines the trivial act of snacking with an appreciation for hip-hop, providing an accessible product to fans while also supporting artists. Lindsay explains, “I thought if I could merge music culture with snacking, two of America’s favorite pastimes, that would be pretty great. That’s what we did.” The brand’s recognition is undeniable, yet so much more than an insignificant marketing scheme. Rap Snacks upholds hip-hop’s culture.
