R&B breakout star Jordan Ward ups the ante in 2023 with the dual announcement of new single, “WHITE CROCS,” with rising rapper Ryan Trey, and his debut album, FORWARD, arriving March 3. The new track also comes with its official music video, which reunites Jordan Ward with director Brent Campanelli after their previous work on Jordan’s “IDC” music video last year. In the new collab, Jordan and Ryan Trey are in a vintage black-and-white aesthetic and trade thoughts on balancing a relationship while satisfying a partner’s expensive tastes. Watch the full “WHITE CROCS” video HERE.
With “WHITE CROCS,” Jordan Ward adds to the momentum that will only increase in the lead-up to his debut album, FORWARD, on March 3. The album title holds layers of significance for the singer, both as an artistic triumph and a personal moment of reflection. “FORWARD, not only pushing our sound and creativity, but pushing to evolve and break cycles” Jordan says of his album’s name. “FOR WARD, a dedication to my family and our future. FOUR-WARD, my fourth project, but also a FOREWORD in my story being the debut album!” Pre-order the anticipated debut album, FORWARD, HERE. To support the album, Jordan will join JID and Smino’s Luv is 4Ever Tour for select dates beginning Feb. 26 in Silver Spring, Maryland and running through March 29 in Nashville.
“WHITE CROCS” and FORWARD build on the rising arc of Jordan Ward’s career and profile that has only increased with each successive release. The singer-songwriter’s prior single, “IDC,” with Joony, landed him a spot on Billboard’s Fresh Picks of the Week, with a shoutout to the “smooth, lo-fi track.” His most recent EP, Remain Calm, produced millions of streams and put the St. Louis native’s versatility on full display, swapping from rap bars on “Steph” to the R&B gem “Couscous.” Storied publications took notice, with Billboard highlighting the latter track as “a deliciously layered deep cut,” while HotNewHipHop praised the EP overall as a “short but very sweet” effort. Additionally, his 2019 project, Valley Hopefuls, continues to resonate, with the single “Okok (Hibachi)” earning tens of millions of streams and “Sandiego,” produced by the legendary No ID. Now, with more than 25 million streams and counting, Ward’s silky croons and elevated songwriting pen are sharper than ever and ready to launch him to even greater heights in the R&B realm.
