“We ain’t buying sh-t!!! and we ain’t selling sh-t neither!! gang gang! #BLACKOUTTUESDAY AF!!!” Rihanna wrote on her social accounts.
Rihanna paused the operations of all three of her beauty companies including Fenty Beauty, Savage x Fenty, and FENTY.
On all of Rih’s brand websites, visitors were greeted with a message that explained the Blacout and invited them to donate to Black Lives Matter NY, Reclaim the Block, and The Bail Project.
“We are not staying silent and we are not standing by,” the statement on each site read.“The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries we are proud to take part in #BlackoutTuesday.”
“This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp,” the statement continues.