After the successful release of his single “Sega Gen,” OVO affiliated artist Riicch is back with his latest visuals for “New Way.” The Toronto based hip-hop artist released audio for the track January 14th of this year, and reception has been impressive so far.
Performing in his classic “50 World” mask, Riicch brings a new flavour of R&B to the record. The song is quite spacious, and is clearly a meditation on his own mind as an artist who is constantly developing. As we move into 2022, Riicch seems to be on a “New Way”.
This marks the first release for Riicch in 2022. His 2021 was full of successful underground hits such as “On Roads” and “Sega Gen”, not to mention his debut EP, “God Don’t Sleep”. As Riicch develops as an artist, it’s clear he is becoming more and more versatile with his cadence and flow.
