The Shade Room’s Alisha Sellers, professionally known as China Lovelace, is expanding her role at the media company. China will host a new Shade Room spin-off radio-based show, The Shade Room Live Radio on Amp (TSR Live Radio), alongside co-host La’Janeé, in a new partnership with Amazon. China, a California native, has over ten years of experience in the entertainment industry.
The Shade Room (TSR) is a social media-based platform that offers celebrity and trending news to more than 27 million followers. TSR Live Radio will feature guests on video in a studio setting. The 1-hour format show will have a weekly round-up of celebrity guests, discuss current events, and more. China says she hopes she can be an inspiration to other HBCU students.
“It’s exciting to have an opportunity to represent VSU on a national stage,” China says. “All HBCU students have the ability to grow individuals into successful citizens, and I believe this opportunity will allow me to show more youth that they can be in my shoes.”
China is a 2012 Historically Black College University (HBCU) graduate of Virginia State University (VSU).
The popular Instagram user boasting nearly 60,000 followers started her radio career at VSU’s 91.3 WVST.
“Working in radio will always be my first love, as it was my first introduction to the entertainment industry. Without the skill set that I learned at WVST and the time spent at VSU, I wouldn’t be where I am in my career today,” said China.
During the inaugural show on December 6, China and her cohost welcomed rapper and reality star Akbar V. The “Queen of Atlanta” opened up about motherhood, escaping social media drama, and being featured on the remix of a chart-topping Nicki Minaj single.
“We plan to feature more celebrity guests during TSR Live Radio, where they’ll have an opportunity to express themselves in a more personable way which isn’t always available to them on our Instagram channel,” said China. “This platform will also allow me an outlet to interact with our followers in a different way, and I’m thankful to The Shade Room for the opportunity.”
China plans to continue shining a light on Bay Area culture and HBCUs. She wants to remind listeners how pivotal HBCUs are to the culture. Catch China live on Tuesdays at 8 p.m. eastern on The Shade Room Live Radio by downloading the Amp mobile application.