‘Ye encourages viewers to become born again in the new “Hurricane” music video. The standout single from DONDA featuring The Weeknd and Lil Baby finally gets a proper visual release. The video comes months after the song dropped as a single and after ‘Ye dropped the sequel of his DONDA album. Considering his efforts to make his latest projects “living bodies of work” that continuously evolves, visuals will likely follow suit.
The video concept heavily mirrors a lot of imagery and messages from the original DONDA listening session events. Early in the video are references to the album’s intro “Jail” as a ultra-black clothed tribe escape from penitentiary gates. The tribe are led towards a beacon of light upon a mountaintop, similar to the one from the second listening event in Atlanta.
Upon arrival, the escapees are met by whom is depicted to be ‘Ye, Lil Baby, and The Weeknd as they spread the gospel. The visual really brings home the idea of his DONDA listening session crowds being congregations as he takes them to church. By the end, the tribe boards the beacon of light that becomes a transporter, connecting them upwards to heaven. The video closes with an inspirational picture showing the ugly aftermath of a hurricane with an American flag still in tact.
The video is a telling visual that reflects upon ‘Ye’s journey towards honing his Christian roots. With many of DONDA‘s songs left without videos to accompany them, expect ‘Ye to roll out more.
