Desto Dubb had one of the best activations of the weekend. Rolling Loud, the mecca of hip-hop festivals, joined forces with the esteemed streetwear brand That’s A Awful Lot Of Cough Syrup (ALOCS) to bring festival-goers an unforgettable fusion of music, fashion, and fun at Rolling Loud California 2024. This dynamic partnership marked the beginning of an immersive carnival and shopping experience.
Over the course of 4-days, several of the most notable names in hip-hop showed up and showed out. Don Toliver performed a fiery set of his own under the Ethika Stage lights. Featuring career-spanning hits and special guests like Travis Scott, Kodak Black and Ty Dolla $ign. The legendary Chief Keef set it off and brought out Sexyy Red. Elsewhere, Bryson Tiller brought his “trap-soul” to the GoPuff Stage, welcoming Lola Brooke.
However, at the heart of the festivities over the Rolling Loud weekend, lied the ALOCS carnival, which was a standout attraction with its exciting lineup of entertainment. Festival attendees had the chance to relive their childhood memories with a swing ride, test their skills at classic arcade games, and more. However, the excitement didn’t end there – they also sold limited-edition merchandise that can only be found at these exclusive locations, elevating the festival shopping experience to new heights.
Desto Dubb Spoke With Remixd Magazine
Furthermore, Tariq Cherif, Rolling Loud’s co-Founder and co-CEO, expressed his excitement about the partnership, stating, “Awful Lot of Cough Syrup is an iconic brand in Los Angeles, and we are excited to elevate our relationship with Desto Dubb and the brand for this festival. The ALOCS carnival will be one of the on-site highlights at Rolling Loud California this year–don’t miss out.”
In addition, stay tapped in with Desto Dubb and what he has coming next. Did you get a chance to check out the activation at Rolling Loud this year? What were some of your favorite highlights of the festival? Let us know on Remixd Magazine.
