OutKast finally got a Nike collab, and the biggest pieces didn’t last a day.
Nike, the University of Georgia and Class Trip dropped the “Outkast U” collection on SNKRS on Tuesday (October 27), and according to SneakerNews and HotNewHipHop, the $1,200 Destroyer varsity jacket, the Senior Hoodie and the Crown Snapback all sold out on launch day.
The occasion is a big one for Georgia fans. On October 31, Georgia and Florida play in Atlanta for the first time in the rivalry’s history after decades in Jacksonville. Nike used that move to put the Bulldogs and André 3000 and Big Boi in the same yearbook.
Moreover, the details are very ATLiens. Nike’s design mashes the Georgia “G” with OutKast’s crown, runs a “University of Georgia, Outkast 1996” script through the collection, and puts “96” on every jersey. That’s the year ATLiens came out, and, per Nike, the year a young safety named Kirby Smart was playing in Georgia’s secondary.
Nike x UGA x Outkast Collection
The headliner is that red wool varsity jacket with black leather sleeves, chenille patches and chain-stitch embroidery, with “Georgia” and “Outkast” across the back. The rest of the range includes mesh and retro football jerseys, rugby shirts, a satin bomber, Max90 tees, hats and pieces with lines like “So Fresh, So Clean.” Prices on Nike’s SNKRS listings run from $50 for the snapback to $1,200 for the jacket.
Class Trip creative director Jon Tietz pointed to the “Roses” video as the blueprint. “André and Big Boi, two crews, two completely different styles, same school. The yin and the yang,” he said in Nike’s release.
If you missed the first drop, there are a couple more shots. The full collection hit nike.com and select retailers on October 28, per FOX 5 Atlanta, and a game-day pop-up lands at Mercedes-Benz Stadium on Saturday. Nike hasn’t announced restocks for the sold-out pieces, so don’t bank on that jacket coming back.
Georgia players will also wear OutKast-themed eye-shield decals, gloves and sideline gear for the game. Stankonia on the sideline. We’ll take it.
