Dr. Dre and Snoop Dogg, the powerful pioneers of West Coast hip-hop are back! This time, they aren’t just defining a decade; they’re preparing to put that era into a can, in a cultural twist that only pure pioneers could create. You heard correctly—you are able to sip “Gin & Juice“! The legendary concoction that not only turned into a classic hit single, but also served as an essential element of both their music and lives.
Gin & Juice: The backdrop of beats
To understand the gravity of this announcement, you have to rewind to 1993. When Snoop’s syrupy flow and Dre’s dominating production prowess gave birth to the sizzling single, “Gin & Juice“. With that being said, the Dr. Dre-produced banger peaked at No. 8 on the Billboard Hot 100 in March 1994. It wasn’t just a raved release; it was an attitude and a lifestyle. From the bouncing beats to the casual references to laid-back living, “Gin & Juice” painted a vivid, audio-centric picture. One that has resonated with the musical masses for over three decades.
Fast forward to the present day, where the millennial generation is all about experiential consumption; here comes the literal embodiment of that era. Dr. Dre and Snoop Dogg aren’t just presenting a drink; they’re offering a sip of history.
The Super Bowl collaboration – Gin & Juice
Now, the West Coast rap legends joined forces on the heels of their Super Bowl LVIII afterparty performance to announce the Gin & Juice canned cocktail drinks. In a moment that will go down in the halls of music history, the dynamic duo’s performance at the Super Bowl LVIII afterparty was a reminder that their musical magic remains a force to be reckoned with.
Throughout the vibe of their afterparty stage came forth a new partnership. One not born out of the studio but rather the realm of spirits. In celebration of their 30th anniversary of the standout single, Dr. Dre teased the launch of Gin & Juice. In doing so, he posted a commercial to social media over the weekend ahead of the Super Bowl, in which Snoop starred in an ad for Skechers as well.
In fact, the product wrapped production and began shipping to potential U.S. distributors on Monday Feb. 12th. Fast forward to today, and the dope drink has been delivered! The canned cocktail beverages arrive thirty years after the West Coast duo’s Grammy-nominated anthem.
From lyrics to liquor
After shaking up the music world, Snoop and Dre are looking to make a dent in the spirits industry with help from record executive powerhouse Jimmy Lovine, who is also an investor in the endeavor. In addition to Dr. Dre and Snoop Dogg, investors include Main Street Advisors, Marc Rowan and Tom Werner. Gin & Juice is available in four flavors: apricot, citrus, melon and passion fruit.
Overall, every flavor is a carefully chosen representation of the carefree, sun-kissed essence that “Gin & Juice” embodies. Rather than a coincidental collection. This is the binding of an everlasting celebration that fans can taste, not the folding of an additional page in the chapter of their creative legacy. Don’t believe it? Take a look for yourself! Also, be sure to cop some cocktails for the warm weather ahead at local retailers near you. You can also get a pack here. Lastly, let us know your thoughts here at REMIXD Magazine in the comments.
