JAY-Z gave Los Angeles fans a place to celebrate before the stadium shows.
The JAŸ-Z 30 pop-up shop ran at 7007 Romaine Street in Los Angeles from October 12 through October 22, leading into JAY-Z’s two shows at SoFi Stadium in Inglewood on Friday (October 23) and Saturday (October 24). The space is part of JAŸ-Z 30, a yearlong celebration of 30 years since his debut album ‘Reasonable Doubt.’
The Los Angeles stop featured exclusive LA-only drops from Paper Planes, along with a giveaway and live DJ sets. Merchandise included graphic tees, letterman jackets and hats, with items also available online.
Photos from the opening show a wall carrying the JAŸ-Z 30 name, Los Angeles branding and the slogan “’96 & Forever,” a nod to the year ‘Reasonable Doubt’ arrived. Black varsity jackets on display carry a Yankees logo on the chest, a ‘Reasonable Doubt’ 30th anniversary design on the back and album titles and release years down the sleeves. Other pieces included a blue shirt covered in his aliases and a black Los Angeles cap.
JAY-Z brings JAŸ-Z 30 to the West Coast
The Romaine Street shop followed a JAŸ-Z 30 pop-up at ComplexCon at the Los Angeles Convention Center on October 3 and 4, as well as earlier pop-ups in New York and London. The celebration has also included sold-out concerts at Yankee Stadium in New York, Tottenham Hotspur Stadium in London and Stade de France in Paris, where the New York run also marked 25 years of ‘The Blueprint.’
Roc Nation billed the SoFi Stadium dates as the close of the JAŸ-Z 30 run, with both shows set for 8 p.m. PT. The pop-up closed one day before the first show, though the experience is set to carry over to the stadium for both concert nights.
